And awesome. Editor’s Note: RealClearLife, a news and lifestyle publisher, is now a part of InsideHook. “One source, Apex Marketing Group, estimated Popeyes earned $23 million in equivalent ad value across digital, print, social, TV and radio in just 11 days since Aug. 12.”. Popeyes picked up valuable earned media from two NFL players and customers cheered the return of the Louisiana-based chain's chicken sandwich … An ad for Popeyes jobs in the Miami Herald. The restaurants have traded light-hearted jabs on Twitter. Popeyes sold 203 million chicken sandwiches … © 2020 CNBC LLC. It’s free. A Division of NBCUniversal. No, and absolutely not. Chick-fil-A didn't immediately respond to a request for comment Monday afternoon. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Got a confidential news tip? Get InsideHook in your inbox. The new Popeyes chicken sandwich, right, with chicken sandwiches from Shake Shack (left) and Chick-Fil-A (top). Popeyes Louisiana Kitchen said it ran classified ads on Sunday in The New York Times, New York Post, Boston Globe and Miami Herald seeking applicants who can work Sundays and who have experience preparing chicken sandwiches. The sandwich wars waged on Twitter began Aug. 19, when Chick-fil-A appeared to take a jab at the new fried chicken sandwich that Popeyes had begun offering this month. From the moment its new chicken sandwich made its nationwide debut two weeks ago, the fried chicken restaurant chain has enjoyed some of its biggest buzz in years, even as franchises can’t keep them in stock and rival companies are chasing Popeyes’ clout at every turn. Advertising powerhouse GSD&M is the agency of record in North America for Popeyes Louisiana Kitchen and oversees the chain's social media strategies, so a great fried chicken sandwich … Popeyes’ chicken-sandwich sales were driven by word of mouth and zero TV advertising, CMO says Popeyes sparked a war of words between chicken-sandwich chains with … The contact on the classified ads is "SundayOpenings@Popeyes.com.". When Popeyes did return the chicken sandwich to the menu, it did so on Nov. 3, a Sunday. Discover our menu and order delivery or pick up from a Popeyes near you. The Real and True History of Julius Pringles, The Man on the Can, What the World’s Strongest Man Eats on Cheat Day, 12 Christmas Beers to Help You Forget About 2020, The 20 Best Airbnbs in San Diego and the Surrounding Region, 10 Exceptional Made-in-SF Presents From Local Retailers, The Best-Looking WFH Tech Gear Is Now All 20% Off. The Popeyes chicken sandwich launch sparked an online scrum that, while mostly good natured in tone, snowballed until it seemed to have picked up just about every socially savvy brand on Twitter. A single sandwich contains 700 calories, 42 grams of fat, 14 grams of saturated fat, 1.5 trans fat, 1443 milligrams of sodium, and 28 net grams of protein. Some Popeyes employees had to work over 60 hours a week to keep up with the demand. Together, we’ll be covering current events, pop culture, sports, travel, health and the world. Popeyes stores were bombarded with crazed customers in hot pursuit of the new chicken sandwich. Would I throw a punch for one? But Popeyes’ new fried chicken sandwich—and its deft PR, online video and social media strategies—certainly challenged the pecking order of those rival chains. So yes, that’s a $138.52, day-old, possibly cold, (unopened!) Chicken sandwich enthusiasts on Twitter were quick to take notice, and within a few hours, Popeyes — or rather, the advertising agency GSD&M, which oversees the … So naturally, the chain decided to celebrate by ringing in the New Year five months early. (Tom McCorkle for The Washington Post… The Popeyes Chicken Sandwich, which features all-white meat chicken breast fillet marinated in a blend of Louisiana seasonings, has been in high demand since its introduction in … Popeyes' chicken sandwich turns 1 year old today. It is a delicious, well-balanced, supremely filling sandwich well worth the $3.99 price tag, and a welcome addition to the chicken chain's menu. It was an ultra-smart melding of marketing and timing. Popeyes recently created a frenzy and generated approximately $23 million worth of advertising in 11 days by launching a new chicken sandwich. 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