The advantages and disadvantages associated with the use of magazines as an advertising media vehicle are the same. which of the following types of sales promotions are also called continuity programs? It offers lower consumer receptivity and engagement. It offers relatively lower reach and frequency than other media. B. A) Traditional advertising gained a stronger foothold than ever before. the lack of noise associated with the use of magazines in the communication channel. C) Both digital and traditional media need to create their own niche and function independently of one-another. It offers lower consumer receptivity and engagement. Which of the following is true of newspaper advertisements? Which of the following statements is true about the use of color in magazine advertising? B) Interactive media hindered the direct measurement of ad exposure and impact. Advertising offers the following advantages. Don’t let anybody tell you that print is dead. their ability to target specific audiences. Which of the following is true about advertising during the period between 2000 to the present? Print advertising Isn’t Dead! It offers lower consumer receptivity and engagement. Select one: A. A. national advertising B. primary demand advertising C. trade advertising D. business-to-business advertising E. professional advertising. 1. Which of the following is true regarding advertising? Since magazines tend to have very specific audiences that read them, it is much easier to concentrate on a particular market segment with these publications than with newspapers or other print media. (1) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. C)Color ads are considered better suited for attracting and holding attention. Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising The more color used in the ad, the lower the cost. Topic: Advertising Execution 62. D) They are highly expensive to create. B. TV advertising is time consuming and reaches limited number of people. The return on advertising dollars is higher for magazines than for any other medium B. test bank 1. advertising account for the majority of marketing communications expenditures. One advantage of radio advertising is its flexibility Test bank Questions and Answers of Chapter 12: Evaluation of Media: Magazines and Newspapers Which of the following is true of traditional media and digital media? their low cost. C) Magazines typically use a mass marketing strategy. True: Television advertising rates … Question 2. Fast-Close Advertising: Definition. E) … BLACK ENTERPRISE is the premier resource for black entrepreneurs, black-owned businesses, and career, tech, and money content for black people. Which of the following is NOT an advertising medium? Which of the following statements about magazines is true? A) Magazines have long lead times and deadlines that can reduce flexibility. It does not offer selective binding opportunities. d. Advertising rarely generates revenue. It is generally considered to have a lower lead time. It does not offer selective binding opportunities. Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. It offers relatively lower competition. Advertising has as its main responsibility the increase of product sales. Which of the following statements about the role of magazines is true? 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